Our Founder

Having lived and worked in the UAE for over a decade, Aicha built her career in the legal and financial services industry with a focus on high-net-worth individuals.

Through this experience, she has gained a deep understanding of the discretion, standards, and level of service that HNWI clients and businesses expect. Over the years, she has also cultivated an extensive network of carefully vetted and trusted service providers across multiple industries. This network gives her and the PPA Consulting Partners’ team a distinctive edge in delivering bespoke, reliable, and confidential solutions to clients seeking excellence, particularly in the jurisdictions where they operate.

“I believe that success is never accidental – it is built on structure, clarity, and trust. Over the years, I have witnessed far too many individuals and businesses suffer unnecessary setbacks because they engaged with unvetted providers, relied on shortcuts, or failed to put the right structures in place from the start. My mission is to ensure that our clients never face these risks.

Having worked at leading multinational law firms and family offices, I know the value of doing things right, from the very beginning. Structure and formalisation are not just administrative steps – they are the very foundations that protect your wealth, safeguard your reputation, and position you for long-term success.

Africa and the Middle East offer some of the most exciting opportunities in the world for investors, entrepreneurs, and high-net-worth individuals. But with great opportunity comes the responsibility to navigate wisely. This is where my team and I come in. Through absolute discretion, uncompromising excellence, and a carefully vetted network of service providers, we ensure that every client’s journey is handled with precision and confidence.”

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